Monday, October 10, 2011

Steve Jobs´ Journey Toward His Dream: Through Different Eyes

Picture by Jonathan Mak
The world is mourning. Steve Jobs died. Apple stores were immediately covered with flowers, candles and messages from his fans. I used to show him as role model to my colleagues, as he was able to build a Company that is thriving to go for more than only money. 

Jobs was half a genius, half an artist. He managed to connect the technical world with the art. He managed to change the angle in which personal computers, mobile phones, music or animated film are viewed. As an outstanding visionary, he was the author of more than 300 patents himself, he was behind the success of iPhones, iPods and iPads. He has built the most valuable Company in the world with a salary of only 1 dollar per year.

Dylan and Picasso were his icons, he admired them for refusal to stand still, for choosing their own way. They always wanted to further develop themselves, they kept risking failure. Same as Steve Jobs. He himself gave in the 80th his voice to the TV ad, in which he encouraged people to think differently. He believed, that “Because the people who are crazy enough to think they can change the world, are the ones who do.” He wanted to sell experiences, not products. 

Jobs was thrilled by revolutionary changes. He once said: “Because they are harder. They’re more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” 

Jobs tried to protect his privacy until last minute. This did not stop him however to become the face of a company, which he together with Steve Wozniak founded in 1976, and to which he returned after forced break in 1997, to prevent it from possible bankruptcy. Jobs was the one who managed to pass his passion for Apple total experience to others, to engage others to become part of one big cult family, named Apple. 

Jobs had big visions. He wanted to do a ding in the Universe. He wanted be the best. Anytime, anywhere. He managed to succeed despite his misfortune. Despite the fact that he was not wanted by his parents, despite starving during his University days from lack of money (having one warm meal per week in the Hare Krishna), despite the fact that he was fired from a Company he himself founded, or as well despite his non-curable pancreatic cancer. Each time he was able to put himself together, used setbacks to strengthen self and continued with even bigger drive and passion the journey to fight for his dream. 

Jobs experienced what it takes to be publicly cursed or exalted. His last decade was the most fruitful for him. He became the icon. Maybe because he realized that he is mortal. Maybe because he was able to finally deal with his past, when he denied paternity of his daughter, when he did not finish the university, when he tested the LSD drug or when he refused to pay deserved bonus to his friend Wozniak.

He did not care much about others most of the time when he went for his goal. In his desire to be perfect, he used to be tough not only towards himself, but also towards his employees and business partners. He did not mind to wake them up from bed in the middle of the night and ask them to immediately rework things. But when you are a genius, the world does not judge you the same way. The best professionals followed him with passion anyhow. 

Would it be possible for Steve Jobs to change the world and stand aside the world inventors like Henry Ford or Thomas Edison, if he did not went through so many failures? Would he be able to realize, that he has to live every single day fully, when he would not feel the end of his life is approaching? 

Maybe his authorized biography, which is going to be published already on October 24th (and most probably will be also showed in a feature film by Sony) will reveal more things. Jobs has allowed Walter Isaacson to get closer to him. He wanted his children to understand his motives, and why he was not there for them when they needed him most. Jobs tried to unveil his personal life mission to them as well as to the Stanford´s students: 

„Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become.

For more quotes from Steve Jobs - Please refer to my older blog: Steve Jobs´ Most Relevant Quotes You Never Dare To Forget


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